Buy X Get Y Promotion

Introduction

Promotion includes all those methods that a retailer uses to boost sales by encouraging customers to buy more items. Some good examples of promotions are:

Buy Shirts | Get T Shirts @ 20% off
Buy any Women’s Bags for $199
Spend over $1000 | Save 30% on bill total

Promotions are set up within the application to automatically apply when certain specific conditions are met.

Types of Promotions

The following types of promotions are available in iVendNext:

Buy X | Get Y

Offering a free or discounted item when buying another item.

Buy X | For a fixed price

Offering an item at a fixed price irrespective of the actual item price.

Spend X | Save an amount

Offering a discount on the total bill value.

For the purpose of this article we will focus on: Buy X | Get Y Promotion and would use the below data set for illustration:
Promotion Name - Buy X | Get Y Promotion
Promotion Description - Buy 1 bag and get another at 70% discount
Item Name - Women Bag (WB-1001)
Item Description - Brook Large Zip Hobo
Item Name - Women Bag (WB-1002)
Item Description - Blue Lola Tote

Prerequisites

Before creating a promotion in iVendNext, ensure you have the following set up:

Item
Item Group
Customer Group

Steps to create a Buy X | Get Y Promotion

The steps to create a Buy X | Get Y Promotion in iVendNext are summarized below:

1. Log in to iVendNext:

Start by logging into your iVendNext account.

2. Navigate to Promotion List View Screen:

Go to: Home > Retail > Items and Pricing > Promotions.

3. Access the Promotion Creation Screen:

Click on the "Add Promotions" button to launch the new Promotion Creation screen.

4. Enter Promotion Details:

Enter a name for the Promotion and its description. This facilitates identifying the promotion at a glance. For Example, we have entered the Promotion Name as Buy X | Get Y Promotion and the Description as Buy 1 bag and get another at 70% discount

5. Select the Promotion Type

Select the Promotion Type as: Bonus Buy Promotion.

6. Mark the Promotion as Active

Put a tick in the Active checkbox to mark the Promotion as Active. Inactive Promotions are not applied on the POS terminal.

7. Configure the Buy Side

This side defines the conditions that must be met to qualify for the promotion. Specify the Type, Value, Description, and Quantity in the Buy Item Table. See: Promotion Setup for field description

8. Configure the Get Side

This side outlines the rewards that the buyer gets when they meet the conditions specified in the Buy Side. Specify the Type, Value, Description, UOM, Quantity, Discount Type and Discount Value in the Buy Item Table. See: Promotion Setup for field description.

9. Set Store Applicability

This section allows you to specify the store(s) to which the promotion applies. Setting a store ensures that the promotion is applied only to that particular store and not to any other store.

10. Set Duration (Optional)

This section enables you to specify the duration for which a promotion will remain active. You can set the day along with the start time and the end time for the promotion. For Example, you can set the Buy 1 bag and get another at 70% discount to run on Wednesdays between 10:00AM - 10:00 PM.

11. Set Customer Special Days (Optional)

This section allows you to specify special customer days, such as birthdays and anniversaries. You can set the Buy 1 bag and get another at 70% discount Promotion to run only on these specified days.

12. Define the Exclusion List (Optional)

This section allows you to specify the Item(s), the Item Group(s), and the Customer Group(s) for which the promotion will be excluded. For example, we have excluded the Non Profit Customers Group from the Buy 1 bag and get another at 70% discount Promotion.

13. Save the Promotion

Click the Save button to save the settings.

POS Implementation

A customer decides to buy a Woman Bag (WB-1001) for USD 300. While checking out, she adds a second Woman Bag (WB-1002) also priced at USD 300.

The store was running a "Buy any bag and get another at 70% discount" promotion. As a result she gets the second bag at 70% discount.

The discount offered via the promotion can be seen on the POS Invoice.

1. Launch the POS Transaction Screen

2. Add WB-1001 and WB-1002

3. Add Customer

4. Make payment

5. Access the POS Invoice List View Screen

6. Select the POS Invoice

7. Expand the Items section.

8. The "Discount Amount" column reflects the Discount offered via promotion.