Buy X | Get a Coupon Promotion
Introduction
Promotion includes all those methods that a retailer uses to boost sales by encouraging customers to buy more items. Some good examples of promotions are:
- Buy Shirts | Get T Shirts @ 20% off
- Buy Furniture | Get a Coupon
- Buy any Women’s Bags for $199
- Spend over $1000 | Save 30% on bill total
Promotions are set up within the application to automatically apply when certain specific conditions are met.
Types of Promotions
The following types of promotions are available in iVendNext:
Buy X | Get Y
Offering a free or discounted item when buying another item.
Buy X | Get a Coupon
Offering a coupon when buying another item.
Buy X | For a fixed price
Offering an item at a fixed price irrespective of the actual item price.
Spend X | Save an amount
Offering a discount on the total bill value.
For the purpose of this article we will focus on: Buy X | Get a Coupon Promotion and would use the below data set for illustration:
Promotion Name - Buy X | Get a Coupon Promotion
Promotion Description - Buy 1 furniture and get a coupon
Item Name - Katia 3 Drawer Chest
Item Code - (FT-001)
Item Description - Katia 3 Drawer Chest
Item Group - Furniture
Coupon - Special Coupon
Prerequisites
Before creating a promotion in iVendNext, ensure you have the following set up:
- Item
- Item Group
- Customer Group
- Create a Coupon
Steps to create a Buy X | Get a Coupon Promotion
The steps to create a Buy X | Get Y Promotion in iVendNext are summarized below:
1. Log in to iVendNext:
Start by logging into your iVendNext account.
2. Navigate to Promotion List View Screen:
Go to: Home > Retail > Items and Pricing > Promotions.
3. Access the Promotion Creation Screen:
Click on the "Add Promotions" button to launch the new Promotion Creation screen.
4. Enter Promotion Details:
Enter a name for the Promotion and its description. This facilitates identifying the promotion at a glance. For Example, we have entered the Promotion Name as Buy X | Get a Coupon Promotion and the Description as Buy 2 furnitures and get a coupon
5. Select the Promotion Type
Select the Promotion Type as: Bonus Buy Promotion.
6. Mark the Promotion as Active
Put a tick in the Active checkbox to mark the Promotion as Active. Inactive Promotions are not applied on the POS terminal.
7. Configure the Buy Side
This side defines the conditions that must be met to qualify for the promotion. Specify the Type, Value, Description, and Quantity in the Buy Item Table.
8. Configure the Get Side
This side outlines the rewards that the buyer gets when they meet the conditions specified in the Buy Side. Specify the Type, Value, Description, UOM, Quantity, Discount Type and Discount Value in the Buy Item Table.
9. Set Store Applicability (Optional)
This section allows you to specify the store(s) to which the promotion applies. Setting a store ensures that the promotion is applied only to that particular store and not to any other store. By default a promotion will apply to all the stores unless specified otherwise.
10. Set Duration (Optional)
This section enables you to specify the duration for which a promotion will remain active. You can set the day along with the start time and the end time for the promotion. For Example, you can set the Buy 2 furniture and get a coupon to run on Wednesdays between 10:00AM - 10:00 PM.
11. Set Customer Special Days (Optional)
This section allows you to specify special customer days, such as birthdays and anniversaries. You can set the Buy 2 furniture and get a coupon Promotion to run only on these specified days.
12. Define the Exclusion List (Optional)
This section allows you to specify the Item(s), the Item Group(s), and the Customer Group(s) for which the promotion will be excluded. For example, you can exclude the Non Profit Customers Group from the Buy 2 furniture and get a coupon.
13. Save the Promotion
Click the Save button to save the settings.
POS Implementation
A customer decides to buy 2 Furniture (FT-001) and (FT-002).
The store was running a "Buy 2 furniture and get a coupon" promotion. The coupon is applied the moment the second furniture is added.
